SEO that stands for Search Engine Optimization means website gets optimized for search engines to appear on it is result pages. Local SEO means a process to find local business on search engine search result pages.
The giant search engine Google always launches new ranking features and updates for local search results.
As a small business owner in your local area it is very important to remain always on top rank in local search. So that people can visit your website to find detail they look for and the better it is local ranking the more traffic, page visit and conversions will increase.
In this digital age, customers are looking a local service sitting at their home. With the help of local seo you can able to target such type of customers. This take advantages of your local search result. So why so more..your business already stand with great result using well processed local seo optimization even new features are released by Google.
What is local SEO?
Local SEO is the process of bringing your business detail visible as per geographically local area searches. This the effected way to promote your local business on internet. It really helps to market your products, services for local area customers which will be helpful them to find your products or services they search for and you provide. So if you want more customers from your local area then you have to promote your business with local seo service given by some seo company.
Now most of customer are looking for service or any products from their local area so it is time to get up and hold the opportunity to stand out in online business directories, geographically map listed, local search directories and promoting on social media platforms.
Who needs local SEO?
As you are a small business owner, local SEO is very important, it does not make sense how much you expect from your business, if you have a business website, you can go for local seo service for your business to take it next level of success. The followings are needed if you are :
If you run a local business
If you have a company with specific service area to serve.
If you are a franchise or franchise owner
You need web traffic, sales right from your target area.
You want to increase your search visibility over online search.
Is it necessary to hire a local SEO company?
Some times small business owners think they handle easily their business from SEO point of view by having little SEO optimization knowledge. But they should think it is just not easy task in terms of Google time to time change and update its local search visibility and ranking algorithm, work strategy of competitors and on page SEO. So you need to update yourself on SEO before go for any optimization by yourself and it is not possible to give time for SEO as you are a business man with family responsibility and many others.
So why not provide to a professional, it will be better to hire any SEO expert from local SEO company for small business
SEO professionals know how to do better with taking advantages of local SEO to boost your website ranking and business before your competitors catch the same.
Find a local SEO company with having skilled knowledge and industry based to analysis, evaluate your website, local online presence and formulate a winning strategy to improve your web traffic locally.
Benefits of local SEO
The reason why all local business need local seo as search engine shows the search result of local business searched by local customers for service or products they look for in the area they close to it.
According to Google, above 50% of regular search about service or products are taken as local intent, it means most potential customers are looking for your service or products within your served area and if you improve your business by doing local seo you will be able to come across their eye. A well optimized local SEO will help your business just because of :
By doing SEO optimization for local business it helps to improve your website ranking on search engines when someone searches some local service with adding area name.
It gets good conversion range of most local advertisements.
It helps to increase your online presence and visibility most probably near about customers
It helps to improve organic traffic for your website that brings you get potential and qualified leads
You will be able to cross your competitors.
As now days most people use mobile to search services like food, plumbers, taxi it helps them easily find and locate your business by different platform like search engines, social media or local business directories.
It makes sure, be found your business on Google my business map search.
5 tips to improve your local SEO
Google My Business listing
To get start. open a Google my business account and claim to list your business on Google My business. It is free, fast and easy. Once get listed your business will appear on Google map. add reviews, rating and update with photos, posts frequently.
Optimize your website
Add citations. It represents the unique mark on internet of a business, helps potential customers find information they look for, most of time search engine rely on NAP(Name, Address, Phone) for local search to determine your location and provide users accurate search results.
Always do list your business on citation type sites, give business name, address, phone number and website url. Adding additional information to business directories will help to increase search ranking and visibility.
Reviews and ratings
Do not forget to add reviews to your business listing on business directories where your business is listed. For example Yelp, Manta, Mapquest in USA, Justdail, Sulekha in India. Tell your customers to write honest and positive reviews about your products, services or brand. So that more local customer will trust your business and be interested for services.
Yes, this is very important as we see and feel 90% users use mobile phones to find local service. make your website user experience like responsive for proper view on mobile, make it fast loading, content must be proper readable, tapping of menus should be clear and accessible so that user never get irritate to visit and stay on your site.